I went to Travelocity and filled in the required fields for the round trip flight for $312.40 for two seniors (my wife and I are visiting her brother for the Christmas holiday). When I went to the bottom of the page and clicked on the "Continue with Flight Only" button a page came up with a dialogue box that said "we're sorry. The price for this trip has changed. . . ." The new price was $392.40.
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This is classic bait and switch, which is larceny by artifice or device in every state in the union. In my state larcenies carry a five year felony incarceration. I sincerely believe that if the person or persons who built this website, maintain it, or oversee it, are prosecuted as an example, with adequate publicity, then it will stop. Otherwise, they will continue doing it. I have retained the printed pages from the site with all of the foregoing information on it as written documentation of the bait and switch electronic maneuver.
AirSafe.com Responds
While we have no comment or opinion on the potential legality of changing prices in the middle of an online order, but it seems that there could be a more customer friendly way to deal with sudden price changes. The average customer would be happy to see an unexpected price drop, but a sudden price rise might deny any online travel service the most valuable thing of all, a repeat customer.